Why We Buy: The Science of Shopping Book + PRICE WATCH * Amazon pricing is not included in price watch

Why We Buy: The Science of Shopping Book

Is there a method to the madness when it comes to shopping? Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, author and CEO Underhill answers with a definitive yes in this witty, eye-opening report on the nation's...Read More

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  • BookDepository

    Why We Buy : Paperback : SIMON & SCHUSTER : 9781416595243 : 1416595244 : 30 Dec 2008 : Synopsis coming soon.......

  • Foyles

    Synopsis coming soon.......

  • Product Description

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

    • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

    • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

    The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

  • 1416595244
  • 9781416595243
  • Paco Underhill
  • 30 December 2008
  • Simon & Schuster
  • Paperback (Book)
  • 320
  • Upd Rev
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