Marketing: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: An Introduction Book

This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.Read More

from£38.13 | RRP: £62.99
* Excludes Voucher Code Discount Also available Used from £13.19
  • 0130351334
  • 9780130351333
  • Gary Armstrong, Philip Kotler
  • 21 February 2002
  • Prentice Hall
  • Paperback (Book)
  • 714
  • 6
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