Understanding the Consumer: A Psychological Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding the Consumer: A Psychological Approach Book

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.Read More

from£55.99 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £3.39
  • 0333660633
  • 9780333660638
  • David A. Statt
  • 5 March 1997
  • Palgrave Macmillan
  • Paperback (Book)
  • 352
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