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Understanding the Consumer: A Psychological Approach Book
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.Read More
from£55.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.39
- 0333660633
- 9780333660638
- David A. Statt
- 5 March 1997
- Palgrave Macmillan
- Paperback (Book)
- 352
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