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Marketing for Hospitality and Tourism Book
THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the...Read More
from£133.63 | RRP: * Excludes Voucher Code Discount Also available Used from £5.26
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Pickabook
Philip Kotler, John T. Bowen, James C. Makens
- 0132453134
- 9780132453134
- Philip Kotler, John T. Bowen Ph.D. CHE, James C. Makens PH.D.
- 4 May 2009
- Pearson Education
- Paperback (Book)
- 720
- 5
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