Service Management and Marketing: Customer Management in Service Book + PRICE WATCH * Amazon pricing is not included in price watch

Service Management and Marketing: Customer Management in Service Book

Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.Read More

from£25.69 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.67
  • ASDA

    Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most original and able thinkers. --Philip Kotler S.C.

  • 0470028629
  • 9780470028629
  • Christian Gronroos
  • 19 January 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 496
  • 3rd Edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.