Social Marketing in the 21st Century Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Marketing in the 21st Century Book

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. Read More

from£N/A | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1412916348
  • 9781412916349
  • Dr. Alan R. Andreasen
  • 15 February 2006
  • Sage Publications, Inc
  • Paperback (Book)
  • 280
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