Social Marketing: Why should the Devil have all the best tunes? Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Marketing: Why should the Devil have all the best tunes? Book

Explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption to encourage more socially desirable behaviours.Read More

from£22.62 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • 0750683503
  • 9780750683500
  • Gerard Hastings
  • 21 May 2007
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 392
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