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Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal (CIM Professional Development) Book
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest...Read More
from£33.23 | RRP: * Excludes Voucher Code Discount Also available Used from £50.57
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ASDA
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
- 0750642653
- 9780750642651
- Nigel F. Piercy
- 30 June 1999
- A Butterworth-Heinemann Title
- Paperback (Book)
- 361
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