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Teach Yourself Copywriting (Teach Yourself (McGraw-Hill)) Book
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Product Description
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
- 0071426574
- 9780071426572
- J. Jonathan Gabay, Jonathan Gabay J.
- 1 August 2003
- McGraw-Hill
- Paperback (Book)
- 336
- 3
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