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Teach Yourself Copywriting (TY Business Skills) Book
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Product Description
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
- 0340867280
- 9780340867280
- Jonathan Gabay
- 27 June 2003
- Teach Yourself
- Paperback (Book)
- 336
- 3Rev Ed
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