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The Business Marketing Course: Managing in Complex Networks Book
Business marketing involves the marketing of products and services to commercial enterprises, governments and other not for profit institutions for use in the products they, in turn, produce.Read More
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Blackwell
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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Pickabook
David I. Ford, Lars-Erik Gadde, Hakan Hakansson
- 0470034505
- 9780470034507
- David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
- 1 September 2006
- John Wiley & Sons
- Paperback (Book)
- 288
- 2nd Edition
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