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The Elusive Fan: Reinventing Sports in a Crowded Marketplace Book
A model for winning fan loyalty that leaves competitors in the dust -- from the biggest contenders in sportsWorld-renowned marketing gurus Rein and Kotler deliver the most comprehensive, expert analysis of sports marketing to date with The...Read More
from£20.89 | RRP: * Excludes Voucher Code Discount Also available Used from £3.63
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ASDA
A guide to business strategies that you can use for sports marketing including developing star power transforming and distributing a brand filling the stands and important understanding how fans make break and reconnect to a sport.
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Pickabook
Irving Rein, Philip Kotler, Shields Ben Ryan
- 0071454098
- 9780071454094
- Irving Rein, Philip Kotler, Ben Ryan Shields
- 4 July 2006
- McGraw-Hill Professional
- Hardcover (Book)
- 300
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