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Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials) Book
E-mail is a powerful marketing communications tool which excels at developing relationships with customers. This book describes a practical approach to e-mail marketing for marketers looking to exploit its potential or take their e-mail to the next level. It offers an integrated campaign perspective and shows how to maximize e-marketing results.Read More
from£42.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.07
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Blackwell
Total E-mail Marketing 2e shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than guidelines on e-mail creative. It explains in detail how to plan and execute e-mail campaigns...
- 0750680679
- 9780750680677
- Dave Chaffey
- 15 August 2006
- A Butterworth-Heinemann Title
- Paperback (Book)
- 296
- 2
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