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Visual Merchandising and Display Book
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Product Description
This new edition of the best-selling text is for anyone in merchandising from store planners
and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual
merchandising and display, from classic techniques to the most avant-garde developments.
Using hundreds of textual and visual examples, the author reveals how to add interest to
window and interior displays, optimizing the retailer s image and the target market.
- 1563674459
- 9781563674457
- Martin M. Pegler
- 1 September 2006
- Fairchild Books
- Hardcover (Book)
- 400
- 5th Revised edition
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