Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing) Book

According to Jay Conrad Levinson, to flourish into the next millennium companies must encourage managers and employees to achieve equilibrium between their personal and professional lives while they simultaneously develop relationships with customers and suppliers that build trust and loyalty. The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century outlines his blueprint for this corporate future through four distinct sections: The Goals, The Setting, The Tools, and The Secrets.Read More

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  • Product Description

    In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

  • 0395924782
  • 9780395924785
  • Jay Conrad Levinson
  • 26 January 1999
  • Houghton Mifflin (Trade)
  • Paperback (Book)
  • 256
  • Reprint
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